In Praise of Folly: Rantings of a Right Brain Activist
—Jack Cuffari, Jack Cuffari Consulting and Brand Smacks Blog I know – a catchy title for a blog, eh? It’s actually the title of a treatise by Erasmus of Rotterdam, and no, he wasn’t the Wharton grad...
View ArticleClik here to view.
And, Here’s . . . Jimmy’s Johnnys
One good thing leads to another, or perhaps, vice versa (then again, maybe not): Odds are, you probably are familiar with the logo on the left, but maybe not the history behind the brand and...
View ArticleClik here to view.
Want Pancakes With That Prayer?
—Alan Bergstrom, Beyond Philosophy IHOP (International House of Pancakes) recently filed a lawsuit to prevent another group, International House of Prayer, from using its trademarked acronym....
View ArticleA Discussion on Bullying, and Not of the Trademark Kind
There’s been a lot of talk on DuetsBlog about trademark bullies. Some of this may apply, but I’m talking about the bullies that leave uncalled-for comments and “intrude” on your social space. The...
View ArticleClik here to view.
Avid Fan Co-Creation of Branding Symbols
When my daughter walks into a Starbucks (given her avid fan status, she does so often with her spending money in hand), she is typically greeted by an employee who says, “I love your shirt, where did...
View ArticleClik here to view.
2016, A Big Year For Relationship Building
Project work is fine, whether it’s responding to an overreaching trademark cease and desist letter, helping out with a re-branding project, drafting changes to a license agreement, reclaiming a domain...
View ArticleClik here to view.
Does a Commodity Ever Need to Apologize?
On this welcome Labor Day, a few different thoughts converged for me, so please allow me to answer my own question in the title of this post, starting by explaining the below photo: After repeated...
View ArticleClik here to view.
Avid Fan Co-Creation of Branding Symbols
When my daughter walks into a Starbucks (given her avid fan status, she does so often with her spending money in hand), she is typically greeted by an employee who says, “I love your shirt, where did...
View ArticleClik here to view.
2016, A Big Year For Relationship Building
Project work is fine, whether it’s responding to an overreaching trademark cease and desist letter, helping out with a re-branding project, drafting changes to a license agreement, reclaiming a domain...
View ArticleClik here to view.
Does a Commodity Ever Need to Apologize?
On this welcome Labor Day, a few different thoughts converged for me, so please allow me to answer my own question in the title of this post, starting by explaining the below photo: After repeated...
View Article
